The iPhone 17 is expected to make its official debut at the Apple Event on September 9, 2025, and excitement is at an all-time high. With new features, design upgrades, and iOS 26 on the horizon, this launch could be Apple’s biggest update yet. If you’re wondering about the release date, event time, or what to expect, here’s a complete breakdown.
iPhone 17 Release Date – What We Know So Far
Apple traditionally announces new iPhones in September, followed by pre-orders and a public release a week later. Based on Apple’s past timeline, the iPhone 17 release date is expected to fall between September 16–20, 2025.
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Announcement Date: September 9, 2025 (Apple Event)
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Pre-orders: Expected to open September 12, 2025
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Release Date: Likely September 19, 2025
If you’ve been waiting for the new iPhone release date, circle mid-September on your calendar.
Apple Event 2025 – Time, Schedule, and How to Watch
The Apple Event on September 9, 2025, is set to take place at 10 a.m. PT / 1 p.m. ET.
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You can watch the Apple Event live on Apple’s official website, YouTube channel, and the Apple TV app.
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This year’s Apple keynote will feature the iPhone 17 lineup, iOS 26 updates, Apple Watch, and more.
If you’re searching “What time is the Apple Event ”today?”—that’s your answer:10 a.m. PT.
iPhone 17 Models: Pro, Pro Max, and More
The iPhone 17 lineup will likely include:
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iPhone 17—The standard model with performance upgrades.
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iPhone 17 Pro—A premium version with advanced camera and display features.
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iPhone 17 Pro Max—The flagship, expected to introduce Apple’s most powerful chip yet.
According to MacRumors and other Apple insiders, the iPhone 17 Pro Max Apple Event reveal could showcase major leaps in AI, battery efficiency, and camera technology.
iOS 26 Release Date and New Features
Alongside the iPhone 17, Apple will roll out iOS 26.
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Release Date: September 2025, likely a few days before the iPhone 17 ships.
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Expected Features: Smarter Siri, enhanced privacy tools, redesigned widgets, and seamless integration across Apple devices.
If you’re asking, “When is iOS 26 releasing?” — expect it to go live within a week of the Apple keynote.
iPhone 16 vs iPhone 17: Key Differences
Here’s how the iPhone 17 is expected to compare against last year’s iPhone 16 lineup:
| Feature | iPhone 16 (2024) | iPhone 17 (2025, Expected) |
|---|---|---|
| Processor | A18 Bionic | A19 Bionic with AI boost |
| Display | ProMotion 120Hz | ProMotion with higher brightness & energy efficiency |
| Camera | 48MP Main | 48MP + new AI-powered zoom & low-light improvements |
| Battery Life | Up to 22 hours | Up to 26 hours (expected) |
| Operating System | iOS 25 | iOS 26 at launch |
| Design | Similar to iPhone 15 | Slimmer bezels, stronger materials |
| Starting Price | $799 (base model) | $899–$999 (expected) |
This table highlights why many users are holding off until the new iPhone 17 release date before upgrading.
Apple’s Other Announcements at the Keynote
The Apple Event won’t just be about the iPhone. We may also see updates to:
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Apple Watch—A new Series with improved health tracking
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MacBook – Possible M4 chip reveal
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iPad—Small refreshes to keep up with Pro features
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Apple services—New tools for Zoom, FaceTime, and streaming
These Apple announcements for 2025 will round out the event.
Should You Wait for the iPhone 17?
If you’re using an iPhone 14 or older, the new iPhone 17 will likely be worth the upgrade thanks to:
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Next-gen A19 chip
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Better battery life
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ProMotion display improvements
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Advanced camera with AI features
However, if you already own the iPhone 16 Pro or Pro Max, you may want to wait and compare before upgrading.
Final Thoughts
The Apple iPhone 17 event is shaping up to be one of the most exciting launches in years. With the iPhone 17 Pro Max, the iOS 26 release date, and other Apple announcements, September 2025 will be a huge month for tech fans.
FAQs
Is the iPhone 17 released?
No, the iPhone 17 has not been released yet. Apple is expected to announce it at the Apple Event on September 9, 2025, with pre-orders likely opening on September 12 and the official release around September 19, 2025.
When launch iPhone 17 Pro Max?
The iPhone 17 Pro Max will launch alongside the other iPhone 17 models during the Apple Event 2025. It should be available for pre-order in mid-September and released in stores about a week later.
How much will the iPhone 17 cost?
Apple has not confirmed pricing yet, but experts expect the iPhone 17 base model to start around $899–$999, while the iPhone 17 Pro Max could start between $1,199 and $1,299 depending on storage.
Is the iPhone 17 Air coming?
There have been no credible reports of an “iPhone 17 Air.” Apple currently focuses on standard, Pro, and Pro Max models. The “Air” branding is used for iPads and MacBooks, not iPhones.
When is the Apple Event 2025?
The Apple Event is scheduled for September 9, 2025, at 10 a.m. PT / 1 p.m. ET.
What time is the Apple Event today?
It begins at 10 a.m. PT / 1 p.m. ET, streamed on Apple’s site, YouTube, and the Apple TV app.
Is iPhone 17 coming out in 2025?
Yes. The iPhone 17 release date is expected in mid-September 2025, following Apple’s keynote.
How much will the iPhone 17 Pro Max cost?
Pricing hasn’t been confirmed, but analysts expect it to start around $1,199–$1,299.
When is iOS 26 releasing?
The iOS 26 release date will be announced at the Apple keynote, with public rollout expected within days of the event.